MarketingVOX.com: Five dozen bands played to thousands at the Outside Lands Festival in San Francisco's Golden Gate Park Aug. 22-24. And the three-day event was well-documented — not by local cable stations and newspapers, but by the thousands of digerati that attended. To complete the scene, pavilion kiosks were spread throughout the venue. From those kiosks, concertgoers could upload and tag digital content, which was aggregated into an online media stream. Site visitors can search by tags (e.g., "stage one tree grove") to find specific content and interact with others through posts and comments, much like on a social network.
