DUBLIN, Ireland — Research and Markets, an Ireland-based research firm, has released "Self-Service Strategies in South Africa 2007," a look at the current state and growth of the self-service industry in the area of South Africa.
The survey, conducted by Arthur Goldstuck, is based on in-depth interviews with major South African companies that represent an aggregate base of nearly 50 million customers. Respondents to the research include many of the country's largest banks, insurers, retailers and telecommunications firms.
"This report shows South African companies have realized that self-service is an imperative in a market where customers are looking for convenience and where customer support costs are spiralling out of control," said John Ziniades, chief executive of Consology, a South African self-service vendor. "Those businesses that embrace an integrated self-service strategy will outperform those that don't."