ADFLOW Networks, Koodo Mobile partner for self-service, digital signage solutions

TORONTO, Ontario — ADFLOW Networks, a provider of Web-hosted digital signage and interactive kiosk solutions, has announced that it has provided Koodo Mobile, Canada’s newest mobile service provider, with the latest in interactive kiosk and digital media software technology for their Koodo Mobile retail locations across Ontario.

Mike Drennan, director of retail store operations for Koodo Mobile, said the Koodo launch has surpassed their initial expectations.

"Our customers love the interactive kiosks and our sales representatives are using them as a sales aid," he said. "ADFLOW’s adaptable interactive kiosk technology provides us with a sound solution that involves our customers from initial engagement through to the transaction process."

Targeting the youth market, Koodo Mobile envisioned a captivating and enticing sales-driven customer shopping experience within their retail locations that would connect to this younger demographic. Koodo Mobile’s interactive kiosks feature easy-to-use touchscreens which engage consumers at the point of purchase, informing and educating shoppers on products, services and promotions.

To support this new brand launch, Koodo Mobile commissioned ADFLOW Networks to provide their patented Dynamic Messaging System with interactive touchscreens, content triggering system and LED reader board integration, within newly designed in-mall sales kiosks.

"Digital media is a key enabler for customer engagement," said Wayne Ruttle, vice president of sales, national accounts for ADFLOW Networks. "Customers can select a mobile device at the workstation and then interact with a touchscreen that informs and educates them regarding the many product features, plans and promotions available for that specific mobile device or service. Once a decision has been made, an on-site sales representative can assist in completing the sales transaction. Customers want to shop this way and retailers want to sell this way — it is a win-win for both."

Furthermore, through these new customer-centric information stations, Koodo Mobile has the ability to enhance the total shopping experience, quickly react to market changes in rate plans and pricing models and provide their customers with the latest mobile products and services. Interactive content is centrally updated and broadcast remotely to all networked screens and kiosks via ADFLOW’s latest content management software.