The following is an excerpt from the guide "The Self-Order Kiosk", written by Patrick Avery and sponsored by EMN8 Inc.
My wife and I go out to eat at least once a week, usually after church on Sunday. If work gets really busy, we’ll find ourselves eating out once or twice more. And each time we venture out to the local bistro, deli or grill, we never know what to expect from the most important part of our experience — the customer service.
There are times when the service is impeccable. We’re greeted promptly, taken care of quickly and the food is cooked perfectly to order. But more times than not, the service is atrocious. It often takes a waiter more than 10 minutes to even ask what drink we want. Then, from the time it takes to place our order to when its delivered to our table seems interminable.
For a more consistent and positive experience, it appears that self-order kiosks are coming to the rescue. Waiting in line often is a hassle at restaurants, but self-order kiosks have been the cure for many establishments in the restaurant industry. Allowing patrons to bypass traditional face-to-face transactions speeds up the process for both the customer and the restaurant. Those same self-order kiosks allow patrons to order deli meats and cheeses at their local grocery store.
Many people, in this day in age, like to have control over the situations they encounter each and every day. Self-order kiosks give customers just that. But the benefits of a self-order kiosk also are translated to the owner of a restaurant. In addition to helping out the wait staff, the kiosks can increase the amount guests spend and improve customer satisfaction at a low cost.